The Brief:

AB InBev were hosting a conference for their clients to showcase their plans for the 2018 World Cup and the year ahead, covering all of their largest beer brands. We were asked to devise a digital registration system that would feed into an interactive, personalised experience for their guests at the event at Wembley stadium.

What We Did:

We designed and managed a digital guest invitation system with a backend database, from which we could take key information about each guest to offer them a more personal experience at the event at Wembley.

With the data captured from registration, we created hundreds of unique QR codes which were printed onto branded name badges, designed by Finer Vision. Armed with their unique QR codes, guests were encouraged to circulate around the event and scan in at each different brand zone, representing the various household beer labels owned by AB InBev. Once the user scanned at a touchscreen, the relevant brand presentation would begin and, furthermore, the content would be suited to the guest who was reading it, based on the data in their QR code. The presentation would offer a personal greeting, and would be relevant to the industry and even company that the user represents.

After the event, we were able to send out these personalised brand presentations to each attendee, and we had real-time analytics at the event to track the high levels of engagement.