The Brief:

Promotion of IBM Marketing Cloud. Our aim was to drive traffic to the event stand, provide an engaging experience for people on the stand and encourage them to leave data.

What We Did:

We developed an addictive and light-hearted game for an event stand at the TFM Conference at London Olympia. The game was played on four 65” wall mounted touchscreens. Also the game was built mobile responsive for future use on different devices from iPads to a range of different touchscreen dimensions

Users' data and scores were collected in a backend database, and a leaderboard was created so that scores on the stand would update in real-time for everyone to see, adding to the competitive element. Data was collected to generate leads for the Marketing team.