The Brief:
To create brand awareness for potential Just Eat customers and to enhance their relationship with existing customers through a unique interactive experience, using Just Eat’s title sponsorship of The X Factor.
What We Did:
The Just Eat Jukebox was designed to create a positive brand image, entertain and educate attendees on who Just Eat are and what they do and to illustrate the brand’s technological ability as an online takeaway service.
The activation used a bespoke touchscreen app giving participants the chance to sing along to one of the hit songs from previous X Factor contestants. During the sing along, a recording of the experience was captured and packaged into a GIF that was sent directly to the fan’s email. The GIF could then be shared on Twitter for the chance to win a pair of tickets to the X Factor final. After being part of the activation fans then sampled food from Just Eat’s restaurant partners, all handmade on-site.
The Jukebox subsequently made visits to the X Factor events at The 02, Manchester’s Old Trafford Cricket Ground and Wembley Arena followed by a national roadshow.
Over 3,000 people took part in the Jukebox experience at the X Factor events and the experience was seen by over 25,000 people across the locations. As well as an enjoyable experience for guests, over 400 tickets to the X Factor final were won.
The Brief:
To create brand awareness for potential Just Eat customers and to enhance their relationship with existing customers through a unique interactive experience, using Just Eat’s title sponsorship of The X Factor.
What We Did:
The Just Eat Jukebox was designed to create a positive brand image, entertain and educate attendees on who Just Eat are and what they do and to illustrate the brand’s technological ability as an online takeaway service.
The activation used a bespoke touchscreen app giving participants the chance to sing along to one of the hit songs from previous X Factor contestants. During the sing along, a recording of the experience was captured and packaged into a GIF that was sent directly to the fan’s email. The GIF could then be shared on Twitter for the chance to win a pair of tickets to the X Factor final. After being part of the activation fans then sampled food from Just Eat’s restaurant partners, all handmade on-site.
The Jukebox subsequently made visits to the X Factor events at The 02, Manchester’s Old Trafford Cricket Ground and Wembley Arena followed by a national roadshow.
Over 3,000 people took part in the Jukebox experience at the X Factor events and the experience was seen by over 25,000 people across the locations. As well as an enjoyable experience for guests, over 400 tickets to the X Factor final were won.
Finer Vision London
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