The Brief:

Increase awareness & engagement of Air New Zealand UK Facebook fan page and continue to demonstrate Air New Zealand offering something unique and liberating to travellers.

What We Did:

The I AM PACKED campaign was able to give Facebook fans a chance to be creative in showing what they would pack if they won a trip to LA. Whilst gaining really engaging UGC entries, it would also provide us a chance to populate their Pinterest account. We ran this for both the US and UK fan pages.

Results: