The Brief:

HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. We're delighted to be working on their latest software promotion to the retail sector.

What We Did:

HTC were looking to launch their new handset, the HTC Hero to the market and they were to combine this with the launch of the new Google Android UI. Our aim was to build the campaign identity along with the two branding virals for the launch evening and part of the viral campaign online.