Client: Häagen-Dazs
Project: Häagen-Dazs
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The Brief:

A national search for the country’s most avid ice cream connoisseur to become an official ‘Taste Tester’ for Häagen-Dazs.

What We Did:

We developed a Facebook application that gained entries by inviting consumers to submit up to 150 words on why he/she should win, with the requirement to include an image or video to support entry.

We then shortlisted ten finalists - one selected via public vote.

Results:

- 36,275 new Facebook fans

- 9,527 entries into competition.

- Organic Radio and press exposure

The Brief:

A national search for the country’s most avid ice cream connoisseur to become an official ‘Taste Tester’ for Häagen-Dazs.

What We Did:

We developed a Facebook application that gained entries by inviting consumers to submit up to 150 words on why he/she should win, with the requirement to include an image or video to support entry.

We then shortlisted ten finalists - one selected via public vote.

Results:

- 36,275 new Facebook fans

- 9,527 entries into competition.

- Organic Radio and press exposure