The Brief:
A national search for the country’s most avid ice cream connoisseur to become an official ‘Taste Tester’ for Häagen-Dazs.
What We Did:
We developed a Facebook application that gained entries by inviting consumers to submit up to 150 words on why he/she should win, with the requirement to include an image or video to support entry.
We then shortlisted ten finalists - one selected via public vote.
Results:
- 36,275 new Facebook fans
- 9,527 entries into competition.
- Organic Radio and press exposure
The Brief:
A national search for the country’s most avid ice cream connoisseur to become an official ‘Taste Tester’ for Häagen-Dazs.
What We Did:
We developed a Facebook application that gained entries by inviting consumers to submit up to 150 words on why he/she should win, with the requirement to include an image or video to support entry.
We then shortlisted ten finalists - one selected via public vote.
Results:
- 36,275 new Facebook fans
- 9,527 entries into competition.
- Organic Radio and press exposure
Finer Vision London
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