The Brief:

To develop an engaging way for patients suffering from Rheumatoid Arthritis to establish which potential treatments are the most preferable, and other methods to which they are more adverse.

What We Did:

Finer Vision developed an application using our latest ‘face response recognition’ software to present personalised data.

While being tracked by response-recognition technology the user watches themed video content, exploring symptoms of RA and the benefits of XELJANZ therapy. By measuring facial muscle movement through the iPad Pro camera device it was possible for us to determine a person’s response to visual stimuli; ordering the content that that viewer was most comfortable viewing through to the footage the viewer was most adverse to.

This allowed us to explore and display which methods HCPs should prioritise when treating their patients. All this live information and data was visible on large screens around the exhibit.