The Brief:

To design and build an iPad application that encouraged users to answer questions leading to a personalised output, in the form of which Oreo flavour suits their personality the most accurately, based on their input.

What We Did:

We built a quiz which was installed on iPads to tour the country as part Oreo’s experiential campaign.

The activity featured a bold and colourful branded truck, and the sampling team drew in guests and encouraged them to take part in a personalised quiz which, through our algorithm, determined which of the Oreo Flavours they are most in tune with. Visitors took the quiz on tablets provided by staff, and they were able to share their results online.

All visitors who engaged with the experience were given a free Oreo truffle of their personalised flavour and a follow-up email was sent to all users.