The Brief:

Increase awareness & engagement of ANZ's Skycouch product on LHR-LAX with key trade partners whilst still able to demonstrate Air New Zealand offering something unique and liberating to travellers.

What We Did:

To promote Air New Zealand's innovative Economy Skycouch™ and flights to LA, we carried out a tour of London, showcasing the seating to Travel Agents, Media and Consumers.

We had the Skycouch installed into the back of a clear branded truck which promoted an online Facebook, Twitter and Instagram competition to win flights to LA.

Results: