Client: President Cheese
Project: President Cheese
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The Brief:

To create a campaign that reflected the premium positioning of Président products and drive awareness across the range by driving traffic to the Président Facebook page. President Cheese regularly host themselves at a range of Food events and to compliment this we were asked to bring this experience into the social environment to allow visitors to engage online.

What We Did:

We developed a Chef's recipe book that allowed famous chef's to create recipes and share them with the public to try. The public were also allowed to upload their own entries for a chance to win prizes.

The Brief:

To create a campaign that reflected the premium positioning of Président products and drive awareness across the range by driving traffic to the Président Facebook page. President Cheese regularly host themselves at a range of Food events and to compliment this we were asked to bring this experience into the social environment to allow visitors to engage online.

What We Did:

We developed a Chef's recipe book that allowed famous chef's to create recipes and share them with the public to try. The public were also allowed to upload their own entries for a chance to win prizes.