Client: Grayling
Project: Grayling
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The Brief:

To develop Grayling's new marketing website which would be rolled out to 65 countries globally, and cater for each country's local speaking language. The website needs to be managed internally by each of the heads of markets, and needs to allow all round flexibility for future updates and structural changes as the business grows and evolves.

What We Did:

Finer Vision developed freshly branded mobile responsive solution that made it easier for visitors to access key information much easier across all platforms on the website. On the backend we built a completely bespoke platform allowing key members of staff from Grayling to manage online content for example update case studies, services, news and careers and limiting certain staff members to their own designated areas on the website.

Rather than relying on Google translate we developed a separate website for each language giving complete accuracy as well as flexibility for the language translations. We also created high level admin access so all content across all country markets could be managed centrally by the global marketing team.

The Brief:

To develop Grayling's new marketing website which would be rolled out to 65 countries globally, and cater for each country's local speaking language. The website needs to be managed internally by each of the heads of markets, and needs to allow all round flexibility for future updates and structural changes as the business grows and evolves.

What We Did:

Finer Vision developed freshly branded mobile responsive solution that made it easier for visitors to access key information much easier across all platforms on the website. On the backend we built a completely bespoke platform allowing key members of staff from Grayling to manage online content for example update case studies, services, news and careers and limiting certain staff members to their own designated areas on the website.

Rather than relying on Google translate we developed a separate website for each language giving complete accuracy as well as flexibility for the language translations. We also created high level admin access so all content across all country markets could be managed centrally by the global marketing team.