Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it. Sure, we’ve seen things like this before, but I don’t remember seeing this exact ‘photograph and share’ from a physical catalogue before… Simple, smart, slightly direct way to get social networks seeing product. And there weren’t many prizes as incentives either… http://www.youtube.com/watch?v=E0YHRVT1KMM http://www.digitalbuzzblog.com/ikea-the-social-catalogue-campaign/