30 Seconds

IKEA: The Social Catalogue Campaign

Here’s a neat way to get people sharing your content, for IKEA, that came in the form of a ‘Social Catalogue’ campaign that challenged people to grab a catalogue and take a photo of your favourite pieces of furniture, before snapping a photo for your chance to win it.

Sure, we’ve seen things like this before, but I don’t remember seeing this exact ‘photograph and share’ from a physical catalogue before… Simple, smart, slightly direct way to get social networks seeing product. And there weren’t many prizes as incentives either…


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